“Table for One, Please!” Lightspeed Data Reveals Nearly Half of Canadians Dine Alone By Choice in Sit-Down Restaurants as Solo Dining Rises in Popularity
In response to the growing trend of solo dining, Lightspeed Commerce Inc. the one-stop commerce platform empowering merchants to provide the best omnichannel experiences – has released new data on the topic. According to a recent survey by Lightspeed, nearly half (43%) of Canadians are dining alone in sit-down restaurants, with Torontonians leading this trend in Canada (50%). The top reasons driving this trend include self-care (31%), the desire to try out new places (25%), and work lunches (28%).
Traditionally, solo diners would opt for a spot at the bar. However, preferences are evolving. In Toronto, solo diners are increasingly choosing regular tables (38%) over the bar (20%). During these meals, popular activities include people-watching (39%) and catching up on texts or emails (40%); but a significant number (39%) simply relish in the peace and quiet of dining alone.
“The rise in solo dining reflects a broader trend towards investing in personal well-being and the importance of having a bit of ‘me time’,” said Dax Dasilva, Founder and CEO of Lightspeed. “ At a time where restaurants are competing for hard-earned dollars, the solo diner is an untapped market with plenty of opportunity.”
In New York City, a Lightspeed customer, Avant Garden, recently introduced the exclusive “Table for One” on the main floor of the restaurant. This specially designed table offers a comfortable and memorable setting, complete with a curated four-course menu priced at $65 USD. Nestled in a charming and intimate corner of Avant Garden, the “Table for One” provides ample space for reading, doodling, or people-watching.
“I think we will see many more curated solo experiences like those we’re seeing in New York in major Canadian cities as well,” continues Dasilva.
In addition to the solo dining trend, Lightspeed’s data reveals broader insights into Canadian dining habits. More than two-thirds (69%) have noticed higher food prices, and almost half (42%) report smaller portions. Meanwhile, many Torontonians are using money-saving strategies like grabbing a doggy bag (36%), opting for value meals (34%), taking advantage of happy hour deals (26%), and skipping dessert (40%).
Methodology
Lightspeed initiated a consumer survey throughout May 2024 using third party survey vendor Medallia. Over 7,500 responses were collected globally, distributed amongst the following countries: Canada (1,500 respondents), United States (1,500 respondents), United Kingdom (1,000 respondents), Germany (1,000 respondents), France (1,000 respondents), Netherlands (1,000 respondents) and Belgium (1,000 respondents). Respondents were required to be over the age of 18, and have attended a sit-down restaurant within the last six months. All responses collected were anonymously.
About Lightspeed
Powering the businesses that are the backbone of the global economy, Lightspeed’s one-stop commerce platform helps merchants innovate to simplify, scale and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions and connection to supplier networks.
Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange and Toronto Stock Exchange (NYSE: LSPD) (TSX: LSPD). With teams across North America, Europe and Asia Pacific, the company serves retail, hospitality and golf businesses in over 100 countries.
For more information, see www.lightspeedhq.com.
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