What requirements do I need to connect my product catalog to Facebook?

Before you connect your product catalog to Facebook to create your shop, or create ads and product tags, your products must comply with Facebook Commerce policies and Guidelines for listing products. See all requirements in our Help Center.

How do I create a Facebook Shop that is connected with my ecom store?

To create a Facebook Shop synced with your ecom store, you have to connect your online store with Facebook. Then, all products from your catalog will be displayed on the Shop section of your Facebook business page. Here, customers can browse and buy your products. Learn more about Facebook Shops in our Help Center. Note: Facebook Shops synced with your ecom store are limited to certain countries. Read more about limitations for Shops in Meta’s Help Center.

How do I tag products in my Facebook posts?

Once your product catalog is uploaded to Facebook, you can tag products in your posts. When you are creating a post, simply click on the product you want to add, and the location on the image. Then, viewers can tap on the image to see the product details and visit your store. Learn more about tagging products on Facebook in our Help Center. Note: Tagging products on Instagram is limited in certain countries. For more details, visit Meta’s Help Center.

How can I sell on Facebook if my country is ineligible for Facebook Shops?

Even if your country is restricted by Meta from creating a Facebook Shop, you can still use Facebook for your business. You can connect your online store with Facebook and get all your products to appear in your Facebook catalog. That catalog won't be visible on your Facebook business page in the Shop section, and you won’t be able to tag products on your posts — however, customers will still be able to see it in your ads with your products in them.

Start selling and promoting your products on Facebook

Get your products in front of 2 billion new users. Forget social sharing—you’re ready for social selling.

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Upload your product catalog in one click.

Sync your ecom product catalog directly onto Facebook to increase your reach.

Sell your products in a Facebook Shop
Promote your products via ads
Tag your products in posts

* Facebook Shops and product tagging synced with your ecom store are available in limited countries.

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Upload your product catalog from ecom to Facebook seamlessly

Upload your product catalog in one click.

Sync your ecom product catalog directly onto Facebook to increase your reach: sell them in a Facebook Shop, promote via ads and tag them in posts.

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Boost sales with your own Facebook Shop.

Your products will sync and appear on the Shop section of your Facebook business page. This lets customers easily browse and purchase your products.

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Drive traffic to your store with shoppable Facebook posts

Drive traffic to your store with shoppable posts.

Post photos and stories of your products and make them shoppable. Customers can check out from your store with just a tap of the image, eliminating any barriers.

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Attract shoppers with Facebook ads.

Simply connect your product catalog to Facebook, and attract new and returning customers.

Automatically create carousel ads from your product catalog
Connect Meta Pixel from your store control panel to see how your ads are performing
Use dynamic ads to retarget site visitors who have browsed your store but didn’t buy

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