Short description

• Reduce returns and increase conversion
• Better communication with online shopper
• Improve the efficiency of your webshop

Why should you install fashionfitr™?

• it provides a better shopping experience for the customer
• it reduces the return flow and increases the conversion
• it reduces costs which contributes to a higher profit

How does fashionfitr™ work?

• customer clicks on the CTA button of the product page, pop-up opens
• fills in similar article of brand that they already have
• fashionfitr™ gives the size advice of the article to buy

With fashionfitr™ the online shopper can

• compare with a garment that they already have
• determine their size in a simple way
• look at 'size bigger’ or ‘size smaller’ for ‘your perfect fit’

Claim  style="margin: 10px 0;"p>We have extensively tested fashionfitr™ at multiple fashion webshops over a period of more than 6 months. We saw the return flow decrease by > 20% and an increase in conversion of > 0.04%.

Assuming that an average return shipment costs >€15.00 for loss, freight, handling, energy and packaging costs, this means that fashionfitr™ quickly pays for itself, in fact, fashionfitr™ contributes to a higher shop profit.

Fashionfitr™ has two options in the pop-up, i.e. 'compare' and 'measure'. The compare option was by far the most used (92%). This can be explained because by comparing you do not need any measuring tools and physical measuring is generally experienced as very cumbersome.

Disclaimer; reducing returns and increasing the conversion are based on a test period at several fashion webshops over a period of at least 6 months. No rights can be derived from these percentages as this may vary per shop.

Detailed description

Problem

Online shopping is easy, but the problem of online fashion shopping is that you cannot try the product on. Brands often use different sizes for the same measurements. For example, you have a size L from one brand and an M or XL from the other brand. That is very confusing, so that often the wrong or several sizes are ordered per item. This causes large return percentages at fashion webshops. Of this return percentage, the majority (>70%) is because of the wrong size! In addition to a negative shopping experience, return shipments involve high costs, such as freight and handling costs, but also the costs of waste, energy, reconditioning of products and packaging materials.

Why should you install fashionfitr™? 

You improve and ensure an optimal shopping experience for the online shopper, making it easier to order the right size of the item to be purchased. This ensures less returns, fewer operations, fewer articles and therefore a higher profit. Less return means a lower burden on the environment and in this way you contribute to reducing CO₂ emissions.

How does fashionfitr™ work? 

Fashionfitr™ is a fitting tool that advises the user online on the right size. The Fashionfitr™ CTA button is integrated on every product page of the fashion webshop with the size options. By clicking on this, the fashionfitr™ pop-up opens. Here, the online shopper can enter a comparable (compare) brand that they already have or a few specific body measurements (measure).

Fashionfitr™ then quickly and efficiently calculates the entered data and gives the matching customized advice.

Fashionfitr™ distinguishes itself because the shopper can see how one 'size bigger or 'size smaller' would fit, which is represented in three body measurements. The blue horizontal bars will shift more to the left (smaller) or more to the right (larger).

This way we not only give the most optimal size advice from our side, but the user can also decide (interactively) what suits best for 'your perfect fit'. It is possible that two people, with the same body size, find a larger or a smaller size more comfortable. By offering fashionfitr™ to the customer, we contribute to a better service and an even greater shopping experience. 

Key features fashionfitr™

• 'compare' option with clothing item that you already have
• 'measure' option of a few body measurements
• large database of brands
• look at 'size bigger' or 'size smaller' for 'your perfect fit'
• fast, efficient, affordable and easy to use

Our vision

Optimizing the online fashion world and increasing the online shopping experience!

Extra information

We don't sit still and will keep you posted on what you can expect within new developments and extra features! This to ensure optimal communication with the online shopper! Below are some extra features which are planned:

• Dashboard E-Commerce manager
• Statistics & Analytics
• Place own logo in pop-up
• Pop-up in colour of shop
• Choice of diverse CTA-buttons
• Bodyfashion & Swimwear
• Kids

In short, enough reasons to also offer fashionfitr™ in your shop towards the online shopper!

Note: the CTA-button is displayed only to the brands where we know the size information of. Every week there are new brands which make our database complemented and extended.

Support 

Questions, new ideas or feedback? Please contact us on: [email protected]