Sales & Marketing

If you’re a business owner on social media, it’s pretty much a given that you’ve heard of influencer marketing. With the popularity...

So you’re starting a business. You have all the important parts planned out, but are having trouble putting the pieces together to...

The modern golf pro shop has undergone an incredible transformation in recent years. And this transformation is about more than products...

Email marketing is one of the essential tools for any online seller. It allows you to reach a wider audience, stay on top of mind with...

If you’re in the retail or ecommerce industries, it’s never too early to start thinking about your holiday marketing campaign....

The holidays are a make-or-break time for many small business owners. To ensure your business ends the year on a high note, you need...

The holiday shopping season has some unique challenges this year. Between inflation and excess inventory at many stores, shoppers will...

From technology and rules adjustments to culture and marketing tactics, golf is a game that is always changing. Staying on top of these...

It’s never too early to start dreaming up holiday marketing ideas, especially since nearly 44% of shoppers have already started holiday...

Ecommerce is growing at lightning speeds. According to the US Department of Commerce Retail Indicator Division’s Quarterly Retail...

Sales per square foot is one of the best financial metrics you can use for gauging the performance of your brick-and-mortar stores....

Black Friday will barely be behind you when it’ll be time to turn your attention to that last-minute dash for holiday gift sales—the...

Congratulations, you are now the proud owner of an online business! So what comes next?With so many marketing tools and resources available,...

Sales objections are quite common in retail, especially for merchants who are selling high-ticket items such as furniture or electronics....

While having top-notch visual merchandising and eye-catching window displays attracts potential customers to your store in the first...

Teaming up with other businesses can result in a win-win outcome for you and the company you partnered up with. When done right, retail...

TikTok is a social media app that allows users to create and share short videos with others on the app. Since the platform has been...

As a business owner, you know the importance of using social media to promote your products or services. Instagram is the perfect place...

Facebook has over 2.9 billion monthly active users, making it one of the most popular social media platforms in the world. With such...

If you’re a quick-service restaurant leader who wants to focus on what you do best—serving up some fantastic fast food—then your...

Marketing your business is a critical part of operating a store. Advertising helps you attract new customers and keep them coming back...