Sales & Marketing

Consumers respond best to content that’s authentic, and nothing is more authentic than user-generated content.Authenticity is a word...

Do you smell that? Smoky. Sweet. And oh-so savory. That’s BBQ on the grill. And with Memorial Day approaching, that scent is wafting...

Ever since the pandemic drove millions of us outdoors to socialize and find new activities, golf has enjoyed a sustained, near-unprecedented...

Believe it or not, 69% of millennials take a photo or video of their food before eating. The act of sharing your dining experience...

In the not-so-distant past, if you had a business idea and wanted to make your product a household name, your best bet was to go through...

The adage “build it and they will come” may have been true centuries ago, when there was little competition in the retail space....

Consumers spend up to $5,400 a year on impulse purchases alone—imagine being able to capture a percentage of those sales. That’s...

These days, online marketing is all the rage. Whether promoting a business through social media sites or online ads, it seems like...

When you think of AI, what comes to mind? Is it a robot-like figure with a thousand-mile stare, lurking from afar, just waiting to...

Succeeding in the restaurant industry would be much simpler if creating a great concept was all it took to sustain a business. However,...

If you’re reading this retailer’s guide to Google Ads, you should know that the platform holds 86%1 of the global market share...

If you run a brick-and-mortar business but haven’t explored selling online yet, what are you waiting for? There’s no time like...

For many golfers worldwide, golf used to be an afterthought during the fall and winter months. Some die-hards might play into fall,...

Advertising through Facebook is a fantastic way to reach new customers and re-engage existing customers. Facebook ads are easy to set...

Your customers are the heart and soul of your business. And, you’ll likely want to keep them around. While it’s always important...

Happy (almost) Valentine’s Day, retailers! Since the day of hearts is upon us, we thought it’s high time to remind merchants about...

You can’t deny Instagram’s influence on shoppers and customers. The Meta-owned company is among the world’s far-reaching social...

If you’re an omnichannel retailer (one who sells both online and in stores), you’ve likely put some thought into the strategy behind...

What makes your business different from others like it? That’s the question a unique selling proposition (USP) answers. While it’s...

If you’re a business owner on social media, it’s pretty much a given that you’ve heard of influencer marketing. With the popularity...

So you’re starting a business. You have all the important parts planned out, but are having trouble putting the pieces together to...