6 Essential Marketing Apps For Lightspeed Merchants

With store closures and limited in-store activity, more businesses than ever are competing for consumer attention online. For retailers who have started selling online, one of the biggest hurdles they’ll need to jump through is how to get more users on their online store. 

The more people visit your website, the more likely you are to make sales. With the help of marketing apps, getting people to visit your website has never been more straightforward. 

It can be overwhelming to thoughtfully research and sort through the many marketing apps out there, which is why we put together a list of some of our favorite marketing apps, why they’re useful and how you can benefit from using them. 

From email marketing and search engine optimization (SEO) to affiliate marketing, these six marketing apps will help bring more people onto your website and convert more website traffic into sales.

Editor's note: Each of the listed apps are available for merchants using Lightspeed eCom. For a full list of integrations, check out our integrations page.

• Mailchimp
• Reload SEO
• Marketing 360
• Justuno
• Tapfiliate 
• Ikeono 

1. Mailchimp 

When creating a marketing plan, you need to make sure you’re covering all your bases on all channels: from emails to your website’s landing pages and social media accounts. Mailchimp is a multichannel marketing platform that allows merchants to easily create targeted campaigns using one platform. 

But any marketing campaign is only as good as the information you use. With Mailchimp, you can build audiences using data (like past orders, cart and purchase history) from your POS system. 

If you’re looking for a platform to help you market better using the data your POS system stores, Mailchimp is a great option with plans for businesses of any size. 

Pricing

• Basic plan: Free
• Essential plan: starting at $9.99
• Standard plan: starting at $14.99
• Premium plan: starting at $299.00

For more information on Mailchimp’s pricing, visit their pricing page. 

2. Reload SEO 

SEO is critical for any online business. The better your site is at ranking high in Google searches for the products or services you offer, the more likely you are to make sales without needing to pump tons of money into paid campaigns. 

But ask any marketer, SEO is a full-time job. Reload SEO helps time-strapped merchants make their online product catalog search engine friendly and gives you feedback on improvements you can make to your website to further optimize it for search. By providing you with keywords to target and analyzing your website’s content, Reload SEO can help your shop get more organic search traffic, eventually reducing your advertising costs. 

What’s better is that their product is constantly evolving with search engine algorithms to assure that your website is always up to standard and maximizing organic visits.

Pricing

• Starter plan: $59 a month
• Business plan: $99 a month
• Professional: $149 a month

3. Marketing 360 

Customer relationship management (CRM) is key for any online business looking to attract customers and foster long-lasting relationships with them. 

Marketing 360 allows business owners to create automated email marketing lists and nurture campaigns for customers. If you’re a small business that doesn’t have a big budget or team, but still wants to launch campaigns tha drive positive ROI (who doesn’t?) Marketing 360’s team of experts (including designers, videographers and content creators) can help. 

With Marketing 360, eCommerce shops can even get on-demand access to resources and talent to help them with email and SMS marketing campaigns, social media and reputation marketing, SEO, retargeting campaigns and more. The best part? Every month, users can get an hour of creative with their Marketing 360 team for free. 

Pricing

Contact the Marketing 360 team to get a personalized quote.

4. Justuno

Once you have customers on your site, it’s important to find ways to motivate them to convert. Justuno provides eCommerce merchants with a suite of website conversion tools to help turn website traffic into sales. 

Their full range of pop-up promotions helps merchants convert more website visitors into email signups, social engagement and, of course, sales.

With Justuno you can motivate customers to take specific actions through coupons, discounts, free shipping and different navigation elements. Justuno also lets you serve pop-ups to specific audiences, through their smart targeting and segmentation engine. With a full library of customizable and pre-built pop-ups, users have the flexibility to set up the pop-ups they want without any coding skills.  

Pricing

To learn more about Justuno’s pricing and plans, visit their pricing page.

5. Tapfiliate 

Ever heard of affiliate marketing? Affiliate marketing takes place when an affiliate promotes your products for you and earns a commission for every purchase made through them. 

Tapfiliate is an affiliate tracking software that helps business owners create and manage their affiliate and referral marketing programs. With just one click, you can install Tapfiliate and easily set commissions and bonuses, add marketing assets and create landing pages that’ll get customers to sign up in no time. 

You can also easily customize your affiliate dashboard and referral links to always stay on brand. Through their easy-to-use solution, business owners can invite affiliates or let them sign up through their dedicated sign up page. Their reporting features also allow users to have a clear understanding of which promotions are most successful and where customers are converting. 

Pricing

• Essential plan: $69 per month
• Pro plan: $149 per month
• Enterprise plan: contact their team for a personalized quote.

6. Ikeono 

If you’re looking to connect and provide better, more customized customer support, Ikeono’s chat widget is the way to go. 

Easy to install, Ikeono offers business texting for merchants using Lightspeed eCom. Their new website texting widget creates a more seamless experience, allowing customers to send a chat message directly to your support team. The best part? Ikeono gives you the ability to see what product page the customer is on when they send the message, giving you the context you need to respond to the customer and provide relevant information. 

Ikeono’s chat widget can also be used as a lead generation tool. By capturing information from customers that have messaged you, you can capture leads and convert those to sales by sending them targeted promotions relevant to the products they were enquiring about. 

With Ikeono you can give your customers the customer service they deserve and capture leads while you’re at it.

Pricing

• Essential plan: $29.99 per month
• Standard plan: $59.99 per month
• Premium plan: $99.99 per month

For more information on Ikeono’s pricing, visit their pricing page.