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eCommerce

4 Ways to Simplify Ecommerce Operations and Reduce Manual Work

4 Ways to Simplify Ecommerce Operations and Reduce Manual Work

Running an ecommerce business comes with operational complexities, from order management to tax compliance and inventory synchronization. Manual processes slow down growth and increase errors.

The good news? Lightspeed’s latest eCom (E-Series) feature updates help merchants reduce friction, improve accuracy and enhance the customer experience.

In this blog, we’ll go over how our latest updates help you streamline your business:

  • Multinexus automatic tax collection
  • Streamline workflows, like promotions and category creation
  • Reduce checkout friction with omnichannel gift cards
  • Simplify domain setup for your online store

Do online retail better

Streamline inventory, payments, site design and more with Lightspeed's omnichannel platform. From intuitive POS, eCom and stock management features to powerful reporting, Lightspeed gives you the tools you need to grow.

1. Multinexus automatic tax collection

The challenge: you’ve established enough tax nexuses that keeping your books in order is so frustrating, it’s discouraging you from future growth in case you establish yet another nexus.

If you’ve established a tax nexus, which determines whether a business must collect sales tax in a particular state through a physical presence, employees or significant sales, you are required to register and collect taxes. This can be especially difficult if you’re selling online—in fact, it’s much easier to cross-border sell than it is to sell domestically across tax nexuses in the US.

This makes manually managing tax compliance across multiple locations is time-consuming, and more complicated accounting is prone to errors.

Our solution: Lightspeed’s new Multinexus Auto Tax feature automates tax calculations across different online jurisdictions, ensuring compliance and reducing manual work. Instead of spending time monitoring tax remittance, you can set it up and let the POS do it for you. 

That means you can spend less time navigating complex tax regulations and more time focusing on growing your business.

2. Streamline workflows, like promotions 

The challenge: managing promotions separately for in-store and online sales is time consuming, and can lead to inconsistencies and inefficiencies. Disjointed workflows mean staff spend more time duplicating tasks and fixing errors, which slows down launches and creates a disjointed customer experience.

Our solution:Lightspeed’s new unified promotions management system ensures seamless synchronization across all sales channels. 

We’ve enhanced the integration between our retail POS and eCom platform for a smoother, more efficient workflow, reducing manual effort and keeping promotions consistent across platforms.

3. Reduce checkout friction with omnichannel gift cards

The challenge: separate in-store and online gift card systems frustrate customers and create extra work for employees. When gift cards are in two different systems and don’t work across channels, customers abandon purchases and staff waste time troubleshooting or issuing new cards—hurting both sales and service.

Our solution:gift card management is omnichannel between Lightspeed Retail and eCom, allowing customers to purchase and redeem gift cards seamlessly across all channels. 

Omnichannel gift cards enhance customer loyalty while reducing manual gift card reconciliation. We are currently rolling this out to existing customers.

4. Simplify domain setup for your online store

The challenge: connecting an external domain to an ecommerce platform often requires multiple steps and technical knowledge, including logging into your domain registrar, updating DNS records in different places and verifying ownership manually.

Our solution: Lightspeed has simplified the process into a seamless three-step flow, eliminating the need for external configurations. Now, you just need to log in and complete a quick setup wizard without technical configuration or domain registrar hassle.  

Streamline your eCom workflow

Reducing manual work frees up time for growth, customer service and strategic planning.

Lightspeed’s latest eCom updates help retailers increase efficiency, reduce errors and create a seamless omnichannel experience.

Already have Lightspeed eCom (E-Series)? Click here to log in and get started with these updates.

Interested in what Lightspeed could do for you? Click here and someone will reach out.

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More of this topic: Finance & Operations