According to data provided by Instagram, 50% of users follow a business on Instagram, and 60% of them say they’ve learned of a...
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Golf
Word-of-Mouth is by far the most influential marketing channel. People value referrals from their friends and family much more than...
By now, it’s pretty obvious that golf courses need to have a Facebook page. However, many business owners don’t see the real power...
Who Are Snowbirds? In case you are not familiar with the term “Snowbird”, they can be defined as individuals aged 50 years and...
In the past decade, the use of cloud-based Customer Relationship Management systems have increased from 12% to 87%. Businesses that...
It’s that time of the year again. The fairways are covered in snow, the water has turned to ice, and the trees are bare. But that...
Do you really know what golfers think about your course? You might read online reviews or have conversations with customers, but these...
Change isn’t always easy. When it comes to golf there is a gap between modern technology and old thinking. Some boards get skeptical...
Properly collecting and utilizing data is one of the the most important skills a company must have if they want to stay ahead of the...
Whether or not you are looking to switch over this off season, it’s valuable to know what technology is available on the market....
The One-Stop-Shop For All Your Management Needs Golf courses are complex operations composed of many departments with unique needs....
Have you heard this well-known statistic? 90% of people turn right when they enter a store. That’s an incredible insight when...
You’ve really done it, you made the decision to get a mobile app for your golf course. The decision you’ve taken to bring your...
As we move into the fall months of the season, pro shop managers have a lot on their minds. There’s the inventory in the pro shop...
Golf courses have two kinds of inventory. There’s the hard goods in the shop like golf clubs, golf balls, apparel, and shoes. Then...
Too often golf operators overlook the restaurant side of their operations. They see the dining room as a loss leader and don’t put...
Setting up a floor plan for your restaurant can be a complicated and daunting task. Finding a balance between aesthetic and flow is...
The grab and go model has been perfected by huge retailers like IKEA. Much like golf courses, diners don’t go to IKEA to eat. However,...
The clubhouse restaurant is an extremely important revenue driver at any golf course, especially because you don’t have to be a...
Critics of the golf industry often focus solely on broad issues that only identify problem demographics. They complain that marketing...
Despite all the advancements golf has made over the years, it’s still largely seen as a male-centric sport. With on-course participation...
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