Designing a website is hard. Until I built a website for my wedding, I’d never tried to do it before and I can honestly say that...
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eCommerce
As an e-commerce entrepreneur, you really only care about 2 things when it comes to your online shop: You want people to visit your...
The foundation of a successful marketing campaign is usually represented by great content. The quality of your content determines the...
For years, chef Ricardo Larrivée has welcomed audiences into his kitchen, making the art of food more accessible with each recipe...
The market conditions that modern business environment dictates have never been more complex and unpredictable. A large amount of information...
Sales & Marketing
In 2016, 49% of global shoppers say Facebook influenced their holiday shopping (1). Facebook carousel ads are a cost-effective way...
Over a third of UK independent businesses are still using pen and paper to manage vital parts of their businesses such as managing...
GetApp, leader in making software and tech product research available to small businesses, just published their pick for the Top 25...
When was the last time you clicked on a banner ad? Chances are it’s been a while and you’ve since forgotten what the ad was about....
Small businesses need capital to grow, but sometimes budgets are thin and access to cash is hard to come by. This is particularly true...
When we imagine walking into a pet store, childhood nostalgia seems to take over. However, we need to discuss the ethical implications...
Some articles suggest Amazon is the death of small and independent retailers, while others say there is nothing to be concerned about....
It has long been understood that the customer is at the core of any business, especially retail. Without customers, there is nothing....
“If you’re not on social media, you don’t exist!”—overheard from a millennial. Though we wouldn’t go that far, there’s...
Canada’s 150th year of confederation and Montreal’s 375th anniversary has me thinking: we have a lot to be thankful for, and in...
How does an independent fashion designer build and sustain a brand in the intensely competitive fashion industry? Ellie Lord spoke...
Sales & Marketing
Today, consumers spend a lot of time online comparing prices and reading reviews. As a result, the physical store seems to be losing...
Customer Experience
Over recent years, the number of available customer service tools has rapidly increased. Companies can now improve their customer communications...
On a residential street in Montreal’s Mile End, you’ll find one of the city’s most engaging creative spaces. A hub for local...
In planning your new eCommerce website, you’re likely comparing the usability, scalability, time-to-market and price of many different...
Just days to go until Christmas and you’ve still not bought all your presents? Rest assured that you’re not alone. Around 30% of...