We hear the term “content marketing” gets thrown around a lot these days, but a lot of people are confused about what it means....
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eCommerce
It’s no surprise that podcasts are growing in popularity. They’re the perfect medium for consuming content on-the-go. In fact,...
With over 2 billion monthly active users, Facebook is the reigning champ when it comes to social media networks. 68% of Facebook’s...
Lightspeed leads the point of sale industry with unparalleled inventory management control. From tracking stock transfers and vendor...
Sales & Marketing
Over 54% of US consumers start their product searches on Amazon. The potential to get your products in front of relevant audiences...
This week we will release a new and improved version of Lightspeed eCommerce’s back office Customer Pages. Our goal was to make the...
Discounts are great for attracting new customers and increasing the cart value of existing customers. A great discount might convince...
We can see clearly now, the pixelation has gone!Clearly, looking your best makes you stand out from the rest, and now, your online...
Your all-in-one retail and restaurant technology solution is now trading. Lightspeed was founded on our belief in the independent,...
In the last few months, there have been big changes to the Google Search algorithm and ranking system. Those changes can affect your...
The Imports feature within Lightspeed eCommerce is a major timesaver. Not only can it help you efficiently enter loads of organized...
Sales & Marketing
Does packaging make or break a product? That might sound like a bit of a stretch, but the unboxing experience is a fundamental part...
Facebook has made it no secret that live video is a key way of getting your content in front of even more of your target audience....
Being an entrepreneur is demanding. For the sake of getting your business off the ground, you’ll work longer hours than you thought...
The rise of Instagram — now the fastest growing social network — has many independent retailers owners wondering how they can get...
Email marketing campaigns and newsletters are a great way to keep your customers engaged with your ecommerce business. The audience...
These days, being on social media is a must for small businesses. Platforms like Instagram, Facebook, and Twitter are the perfect digital...
Have you ever searched for your business’ top keywords and phrases only to see you don’t have a high search ranking? The solution...
Not too long ago, consumers were only exposed to and influenced by brands that had the means to launch expensive commercials or magazines...
It’s the most romantic time of the year, and love (for your products) is in the air.For retailers, Valentine’s Day is the first...
Though no small business owner’s experience is exactly the same, there are endless lessons to be learned from those who came before...