Alix Fraser

We’re coming up on the biggest retail event of the year: the holidays. While shoppers look for gifts (and deals), retailers vy for...

The winter holidays are one of the most crucial sales periods for retailers. Some of the biggest sales days of the year happen in the...

You’re already operating multiple locations, or they’re in your business plan for the future—you know how valuable it is to have...

As more businesses around the world open their doors—and as more shoppers venture back into brick and mortar stores—there’s one...

eCommerce is booming. Online sales grew over 32% in the US alone in 2020. While lockdowns kept customers and retailers apart physically,...

Returns are often seen as the bane of a retailer’s business. The lost sales can seem expensive to allow, and it’s tempting to limit...

How can you offer customers one-on-one service? How can you convince them that coming in store is a worthwhile trip, with experiences...

Social media marketing is crucial for retailers. Your customers are on social media every day—if you’re not posting, you’re missing...

How do you make decisions for your business? Do you rely on gut instinct? Traditional knowledge? How do you measure success? How about...

Retail looks a bit different in 2021; it’s more omnichannel than ever, with changing customer behavior and needs driving innovation;...

Whether your store is open or you’re primarily conducting business through your webstore, nurturing your local community or expanding...

2020 was an unpredictable year, full of challenges and opportunities. Now that we’re in 2021, it’s time to take a look back and...

There’s no way around it: 2020 was a challenging year. But amongst the challenges there were also opportunities. COVID-19 and governmental...

The way people think about retail is changing, and it’s no longer just about having the best products. It’s about eye-catching...

How do you engage, educate and sell to customers?Beyond traditional and multichannel retail approaches, omnichannel retail puts the...

Supporting Pride is part of our culture here at Lightspeed. Our CEO, Dax Dasilva, is openly gay and founded this company in Montreal’s...

Customer behavior is always changing, and smart retailers are adapting with it. From offering curbside pickup to optimizing how they...

Sustainable retail business practices are likely to resonate with your current and potential customers. Gen Z and Millennials, in particular,...

Emails are a powerful tool for communication that have a high potential ROI. According to data from McKinsey & Company, emails are...

As you reopen your business to the public, you need to be smart about how you balance your bottom line with the health and safety of...

In-store pickup is concept that’s been a long time coming in the retail world. As long as brick-and-mortar businesses have been embracing...